Trasaterra created the digital experience for CNBC Prime, CNBC’s entertainment-focused programming brand. We began with a comprehensive information architecture and wireframe system, then designed a bold, high-contrast WordPress experience capable of supporting distinct show identities, video, editorial content, cast information, and frequently changing programming. The result balanced CNBC’s parent brand with a flexible visual system tailored to Prime’s entertainment audience.

Trasaterra partnered on the naming and branding of 856 Washington, a boutique condominium overlooking Prospect Park in Brooklyn. We extended the identity into an immersive, responsive website that paired contemporary elegance with clear property storytelling, helping prospective buyers explore the building, residences, neighborhood, and available homes.

Trasaterra redesigned The Winter Show’s website to welcome a new generation of collectors while respecting the visual expectations of its established audience. We created a refined, responsive experience for America’s leading art, antiques, and design fair, then continued evolving the site for subsequent annual shows.

Trasaterra created a new identity and website for Olde Hope, a leading source for exceptional American folk and decorative arts. The visual system combines classical refinement with contemporary clarity, while the responsive website presents an extensive catalogue through elegant, intuitive browsing and object-focused storytelling.