CNBC Prime is CNBC’s prime time brand which features reality shows about cars, gambling and start-up businesses. CNBC was looking to launch a stand-alone website with a distinct identity from CNBC News to showcase their entertainment-focused programing. Our objective for this project was to create a design which communicates an entertainment aesthetic on-par with the other contemporary leading network websites.

First we created a comprehensive wireframe document that accounted for the large scale of the website. Each show would have a distinct microsite identity within the Prime website complete with its own show specific blogs, videos and cast information. With the completion of the wireframe the website design process and some of the backend development commenced simultaneously to ensure a faster deliverable.

The design we created is bold, high contrast and minimal in keeping with the CNBC Prime branding which appeals to their audience. We found ways to infuse the unique and distinct Prime branding into the website design even though the site is completely dynamic – a particularly rewarding challenge. The content on the website changes daily and new shows are added regularly. Each show also has its own branding and we found wa

856 Washington is a boutique condominium in the Prospect Park neighborhood of Brooklyn, New York built in 2018. Trasaterra worked on naming and branding concepts in conjunction with the Douglas Elliman marketing team and another agency. We then rolled out the brand, designing and building an immersive scrolling website which conveys the contemporary elegance of the property.

The Winter Show (formerly The Winter Antiques Show) is the leading art, antiques and design fair in America. We provided their big web revamp in 2016 and were retained to refresh the the site for the 2018 and 2019 shows. The goal has been to appeal to a younger demographic with consideration for the aesthetic of their traditional audience. The show has become more successful in recent years, we’re told in part, because of the new website.

Olde Hope is recognized as a leading source for exceptional examples of American folk and decorative arts and maintains one of the largest and finest inventories in the country. We created a new logo that combines classic elegance with contemporary style and communicates the confidence that comes with experience. We applied the identity in our design for the new website, showcasing their impressive catalogue of objects in a visually pleasing and user-friendly interaction experience.