Re-architected a nationwide franchise website across 70+ territories, eliminating multisite caching conflicts on WP Engine and streamlining localized lead generation.

The Challenge: The franchise required independent regional territory pages (/locations/), a multisite network or corporate department microsites, while maintaining unified national branding and centralized management. High plugin overhead and complex URL hierarchies caused server-side caching conflicts, sluggish mobile page speeds, and inconsistent lead routing between local franchisees and corporate headquarters.

The Solution: Re-engineered the location page architecture and URL routing on WordPress to work harmoniously with WP Engine’s proprietary server-side caching layers and CDN. Configured caching exclusions for dynamic quote and location lookup tools to prevent stale data delivery, automated lead routing into backend CRM workflows, and compressed page weights to achieve Core Web Vitals compliance.

The Result: Substantially reduced load times across all regional landing pages and corporate microsites, stabilized WP Engine hosting reliability with zero cache thrashing, and established a scalable, maintainable foundation for nationwide franchise expansion.

Engineered an authenticated client learning portal on WordPress powered by real-time bidirectional webhooks and REST API synchronization with HubSpot.

The Challenge: The organization needed a branded, secure member portal where executive coaching clients and certified coaches could access tailored learning pathways and session materials. All client lifecycle data and billing logic lived in HubSpot, creating a critical requirement for real-time synchronization without manual administrative overhead.

The Solution: Architected a custom WordPress frontend portal leveraging custom post types (CPTs) and the WordPress REST API. Built an authenticated webhook bridge between HubSpot and WordPress (with HMAC verification and idempotent event queues) to manage role-based layout access (Super Admin, Coach, Client). Deployed on WP Engine using isolated staging and production environments with automated deployment workflows.

The Result: Eliminated hundreds of hours of manual onboarding; enabled instantaneous client access upon contract closing; and created an integrated digital learning ecosystem backed by WP Engine's enterprise uptime and security.