
How Building Engines Rebranded and Launched a New Website to Drive a $300M Acquisition
829 Studios and Building Engines built a full brand ecosystem rooted in commercial real estate innovation. Backed by persona development, buyer journey mapping, and competitive analysis, the new website and messaging reflected a modern, SaaS-inspired experience.
The rebrand supported growth of their Prism platform and contributed to Building Engines’ $300M acquisition by JLL. Today, the platform serves 1K+ customers across 52K+ properties worldwide.


