Diamante makes luxury eyewear. 22k gold, burl wood, and horn frames with diamond cut lenses, sold through jewelers and carried by a celebrity clientele, at prices that put them alongside fine jewelry rather than eyewear.

A store selling frames at that level has to look like it. Anything that reads as a template kills the sale before the product does any work.

We built the storefront so the photography does all the talking. A full bleed macro hero shot so close that the gold hardware and horn grain fill the entire viewport, a strictly neutral interface so nothing competes with the merchandise, and quiet letter-spaced typography throughout. Craftsmanship shown at a magnification the naked eye cannot reach, without a word of copy asking you to believe it. Underneath that sits a genuinely difficult catalog. Every frame is a matrix of metal, shape, and lens tint, and each combination carries its own SKU, price, and photography. Plus Story, Craftsmanship, Celebrity, Lookbook, and Store Locator sections.

I run the catalog day to day: new product drops, photo import and cropping, metal and tint corrections, retiring sold-out frames. On the search side, an August 2026 pass rewrote titles and meta descriptions across the site. The collec

The Newark Department of Public Safety is the digital first responder for New Jersey's largest city. It covers the Police Division, the Fire Division, and the Office of Emergency Management, and it is where residents go for the information they need on the worst day of their year.

It was spread across separate websites. Each division ran its own, which meant a resident trying to report a crime or pay a ticket first had to work out which of several sites owned the thing they needed. For an emergency service, making people guess is a real failure, not a cosmetic one.

Working alongside the UX team at DeCheser Media and the department itself, we ran a structured redesign. We started with an in-depth UX review using surveys, interviews, and analytics to find how residents actually used the sites and where they gave up. Then we consolidated the separate division sites into one platform with simple navigation, while keeping each division's identity intact, because a fire division and a police division are not interchangeable to the people who need them.

The build had to solve a problem most sites never face. Public safety leadership turns over constantly through promotions, retirements, and elections, so the site was built so the org

The SSRP Institute provides education and training in cellular medicine and peptide therapy for licensed healthcare providers, offering courses, certifications, events, and community resources focused on evidence-based clinical applications.

The SSRP had a loyal following, but a frankenstein’s monster website held together with over 100 plugins. The immediate need was to speed the site up. We did that, and so much more.

We started by gutting as many plugins as we could. We continued on to a full website restructure and redesign. Today, we work closely with the SSRP on a daily basis to keep everything running smoothly and continue to add new features monthly.

The result was 90+ in all Lighthouse scores, an immediate increase in tracked memberships, and 1 very happy Doctor. :)

I currently help maintain the website and assist with all the day-to-day.

.004 is Okamoto USA's ultra-thin condom line, made from Sheerlon latex at roughly half the thickness of a comparable condom while holding the same protection. The brand's own line is "almost nothing, so you can feel everything." Okamoto USA runs out of Sandusky, Ohio.

The product's entire argument is a number most people cannot picture. Four thousandths of an inch means nothing on a shelf, and a category this commoditized gets shopped on price unless something else does the convincing. The site had to make thinness feel like a real difference rather than a spec.

We built it as a brand site rather than a store. Okamoto sells through Amazon, Walgreens, and retail, so pushing shoppers to a cart we controlled would have competed with the channels already moving product. Instead the site sends people out to where they actually buy, and spends its own real estate on the things a retail shelf cannot do: a full product line, a store locator, an education section, and a reviews section where buyers say what the spec sheet cannot.

I handled development and ran the project end to end. Michelle Rappuhn led the visual design, working to a stark black and white photographic treatment that lets the product be the only color on the page.