For eCommerce businesses, site speed, checkout simplicity, and stability during high-traffic periods aren’t just nice-to-haves—they’re make-or-break factors that directly impact revenue. 

Unfortunately, all the extra time you spend optimizing and maintaining your digital storefront results in less time for other critical aspects of running a business.

That’s why WP Engine has reimagined an eCommerce solution for managed hosting with the launch of our eCommerce Performance Pack.

Built for empowering eCommerce growth in WooCommerceⓇ[1] and beyond, this add-on delivers automation, performance, and intelligent tools designed to help you sell more while spending less time managing your site.

What is the eCommerce Performance Pack?

The new eCommerce Performance Pack is a complete repackaging of our eCommerce offering, moving eCommerce functionality from the account-level to a site-level add-on, so you get exactly what you need, no more, no less. 

This shift provides the flexibility for our customers to purchase a pre-packaged suite of eCommerce-specific tools for any single site, at any time, on any managed hosting plan.

eCommerce Performance Pack includes a number of powerful WP Engine tools that eCommerce store owners already know and love, including:

This suite of features delivers intelligent automation, freeing you from tedious, manual work to provide a streamlined experience that accelerates store performance, simplifies your workflow, and ultimately helps you drive more sales. 

What does eCommerce Performance Pack do for WP Engine customers?

It’s common knowledge that when sites take too long to load, or when they load incorrectly, customers will quickly abandon their carts. Fixing these issues can mean the difference between making a bad first impression and making a sale.

eCommerce Performance Pack directly addresses a few major challenges for businesses using the WooCommerce plugin, like performance slowdowns, plugin conflicts, and a lack of built-in automation. 

The suite enables seamless eCommerce optimization by providing a few key benefits, including:

Accelerated speed and performance

Store owners on WP Engine can effortlessly optimize site speed and reduce load times with the tools and features included in the eCommerce Performance Pack. 

Dynamic Plugin Loading reduces page size by more than 30% on average, and EverCache for Woo can serve 90% more pages up to two times faster than standard WooCommerce setups. 

Meanwhile, Page Speed Boost, powered by NitroPack, delivers an average 30% increase in desktop performance scores and 128% increase for mobile. When combined, these tools supercharge speed and performance with a single click.

Streamlined operations

Automate manual tasks like plugin updates and site monitoring to save yourself time and reduce friction. 

Smart Plugin Manager conducts an 18-point visual regression test that helps keep your site up-to-date, but we heard feedback from eCommerce customers who were hesitant to use the tool due to downtime potential. With the introduction of eCommerce Performance Pack, we enhanced Smart Plugin Manager, so store owners can now run the visual regression test on a staging site first to ensure they can fix any issues before pushing to the live environment.

Plus, our Site Monitoring tool will monitor all sites with eCommerce Performance Pack enabled to confirm that your products are always accessible to your customers.

Searchability, security, and simple checkout

Through Smart Search AI with AI-Powered Recommendations, eCommerce Performance Pack enables more intelligent search and product recommendations to help customers find the products they want—and ones they didn’t know they wanted—with ease. 

Specialized payment options, like the Stripe Connect and Stripe Checkout integrations, can also simplify checkout for customers to create a secure, seamless experience from first click to final payment.

By combining many of the existing WP Engine tools and features that boost eCommerce site performance, streamline maintenance, and simplify the shopping experience, eCommerce Performance Pack helps ensure your online store remains fast and stable, even during high-traffic events like flash sales or holiday shopping.

What does this change mean for my eCommerce store?

Existing customers on WP Engine’s legacy eCommerce hosting plans will not experience any disruptions to service and will remain on their current plans.

Existing customers on any other plan across WP Engine’s Managed Hosting Platform can purchase the eCommerce Performance Pack directly from the User Portal.

If you’re an existing WP Engine customer using WooCommerce for one or more of your sites and you would like to purchase eCommerce Performance Pack:

  • Head to the Products section in the User Portal.
  • Search for and purchase “eCommerce Performance Pack.”
  • Click “Add site.”
  • Select the site you wish to apply the license to.
  • Click “Activate” and now your license is applied!

For new customers interested in purchasing eCommerce Performance Pack, please reach out to our team; we’d be happy to assist you! 

Stay open for business with our eCommerce Performance Pack!

With the new eCommerce Performance Pack, we’ve created a solution that’s more than just hosting; it’s a comprehensive approach to eCommerce success. 

By helping you optimize your online store, eCommerce Performance Pack empowers you to focus on what you do best: growing your business with confidence. 

If you have questions about this new offering, talk to your account manager or check out the eCommerce Performance Pack page. If you’re a WooCommerce store owner looking to supercharge your site and sales with this new suite of tools, reach out to our team to learn more!

1WP Engine is a proud member and supporter of the community of WordPress® users. The WordPress® trademarks are the intellectual property of the WordPress Foundation, and the Woo® and WooCommerce® trademarks are the intellectual property of WooCommerce, Inc. Uses of the WordPress®, Woo®, and WooCommerce® names in this website are for identification purposes only and do not imply an endorsement by WordPress Foundation or WooCommerce, Inc. WP Engine is not endorsed or owned by, or affiliated with, the WordPress Foundation or WooCommerce, Inc.

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