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Good Bots, Bad Bots: Building Digital Trust Through Website Resilience
Automated traffic is growing in volume and complexity, and most organisations can’t easily tell useful bots from harmful ones. Join WP Engine, Cloudflare and Nifty Marketing for a practical 30-minute conversation on bot management. Learn how bots affect security, performance and cost, hear how one agency gained control across its client portfolio, and leave with questions to assess your own website.
Key takeaways
- How useful, unwanted and malicious bots affect your website’s security, performance and infrastructure costs
- Where visibility and control over automated traffic most commonly break down, and how to spot the warning signs
- Why bot control was a deciding factor when Nifty Marketing moved its client portfolio to WP Engine
- Practical questions to assess bot management and resilience across your own website or portfolio of sites.
Featured speakers
Best for:
IT, security and digital leaders responsible for business-critical websites, or agencies managing many client sites.
