SOM: Relaunching a Legendary Architecture Firm
We relaunched the website to communicate that SOM is more than just projects. The homepage of the website communicates who SOM is and why their work is so prolific. Across all borders and devices, we curated a responsive website with multi-language capabilities which ensures that anyone can engage with the site regardless of where they are. We used extensive expertise in order to streamline SOM’s site, minimizing confusion and overlap while updating preexisting language to terms that don’t require industry knowledge. The site’s design language is timeless and simple—while maintaining an edited and rigorous structure—so that images of SOM’s extensive work can be at the forefront, without distraction.
We partnered with WP Engine to support the launch globally, including support for the Chinese market (a large focus for the firm) with edge servers caching a static version of the site so it can be accessed easily.