Customize your digital experience with a design framework that takes care of the backend for you.
With audience expectations for digital experiences higher than ever, technical demands are just as high. Consumers expect your site to be beautiful, easy to use, and completely mobile optimized. You still have to make sure these experiences are secure, scalable, and search engine optimized. Genesis is the full featured and customizable foundation for beautiful and effective WordPress experiences. Get the speed, safety, security, and success over 600,000 sites already have.
Get a technical foundation and total customizability, without expensive consultants.
WP Engine equips you with a suite of agility, performance, intelligence, and integration solutions, so you can build and deploy a range of online experiences from campaign sites to content hubs to ecommerce extensions.
Customize quickly
Add functionality fast with plugins and widgets, plus a lightweight codebase to reduce dev cycles.
SEO from the get-go
Built-in SEO audited by experts keeps you from needing more technical know-how than your team already has.
Stay secure
An open-source network of developers constantly audit and upgrade the security for the framework, so you can rest easy.
Create customized content faster with Gutenberg.
All Genesis themes are compatible with the Gutenberg editor, so you can simplify your content creation even further. Use content blocks to easily customize and reuse content, plus keyboard shortcuts to speed up creation time. Let your content creators get into a flow without having to stop to add HTML or mess around with video embeds.
Make it yours, fast.
Shorten development cycles, removing technical headaches with the hooks and shared language of Genesis. Plugins and widgets let you add functionality without having to do any coding. Get a professional and stylish site right out of the box with vertical-specific themes and layouts. Genesis makes it easy to change header, logo, or colors with no code required.
Get your technical needs met, without having to hire a team of experts.
Genesis is built on a lightweight codebase that delivers fast site speed—no extra coding required. Remove the need for in-house technical expertise with built-in SEO, so you can concentrate on building quality content and let the framework take care of the under the hood aspects. All SEO rules are audited and critiqued by leading SEO experts to ensure it’s up-to-date without you having to lift a finger. Plus, Genesis is mobile responsive, so your site looks great on any device.
Rest easy with built-in security and audits performed by experts.
Gain peace of mind with built-in security, supported by an open-source network of WordPress experts who are constantly monitoring development for quality and security. Each release is audited and tested before it goes out, providing automatic maintenance so you don’t have to worry in an ever-changing security landscape. You can update your site instantly with a single click. This is why hundreds of thousands of customers trust their WordPress digital experience to Genesis.
One-click theme setup.
Reduce the time it takes to set up a new site and control the branding when building new pages. With Genesis, you are able to easily set installation dependencies, import demo content directly into your themes, and import and enable plugins.
Additionally, you are able to extend the power of the WordPress editor by pulling config files into your themes to customize details such as color palettes and font size.
What people are saying.
"Genesis lets me sleep easy. Knowing my blog is well optimized, secure and easy to update lets me get on with developing content, community and building a business from my blogging."
Darren Rowse, Problogger
"The Genesis framework is a powerful platform, and includes the most critical SEO features—which makes consultants like me incredibly happy."
Rebecca Gill, Web Savvy Marketing
"Genesis helped me transform my hobby into a successful online business. Their products enable me to focus on creating top-notch solutions for my clients."
Shay Bocks, Feast Design Company