Wooing More Customers With
Bamboo Clothing combines the power of WooCommerce and WP Engine to grow its popular online clothing company.
“WP Engine has provided simplicity and ease for our eCommerce team. It's easy to do one-click backups, create clone installs, and get rapid support, which was absolutely critical for us. The minute we tried WP Engine and tested it out, it was just a very simple decision.”
— Justin Sharp, Technology Manager, Bamboo Clothing
Increase in site visitors (YoY)
Increase in transactions (YoY)
Products and growing
Bamboo Clothing (BAM) was founded in 2006 with the goal of providing comfortable, environmentally-friendly clothing at a reasonable price. All of BAM’s products are made from a majority mix of bamboo viscose and the company’s business model was designed to ensure that everyone is treated fairly and responsibly—from the garment factory workers to the customer. Based in Plymouth, England, BAM’s products are sold to customers around the world via its website, and a number of independent retailers in the UK and Europe have also begun selling the clothing in their brick-and-mortar shops.
Move from a custom-built eCommerce solution to a CMS with more flexibility and functionality so tweaks and updates to the Bamboo website could be made faster and more easily.
Since getting up and running on WP Engine’s platform, Bamboo has seen a number of metrics improve significantly.
The company has seen transactions and websites visitors double year-over-year, which Bamboo Technology Manager Justin Sharp attributed in part to the flexibility and agility the new site provides.
“Having a great website doesn’t suddenly mean you increase your sales, but what it allowed us to do was very easily extend and add all of the superb personalization and eCommerce tools that are so necessary,” Sharp said.
Bamboo’s eCommerce team is also using WP Engine’s Application Performance Monitoring (APM) tool, which provides a detailed overview of real-time and historical WordPress application metrics, including throughput metrics, error rates, and end-user response time.
APM helps site owners discover performance issues to quickly improve site speed and stability.
“Application Performance Monitoring is hugely important for us,” Sharp said.
“Because we change the site so often and add plugins and remove plugins and change theme elements all the time, APM lets us find and fix issues within seconds, so we can keep going.”
All in all, Sharp said, Bamboo’s move to WP Engine has been a great experience, and the business is thriving because of it.
“We needed the combination of WP Engine and WooCommerce to grow,” he said. “I’m excited to see where it takes us next.”
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