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#BeKind365 Turns a Campaign Into an Always-On Platform
Born This Way Foundation built #BeKind365, an interactive platform sustaining kindness practices year-round.
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50K+
participants engaged since launch
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120+
countries reached
Client ProfileFrom a campaign window to an always-on platform
- Client Site
- bekind365.world (opens in a new tab)
- Industry
- Nonprofit
Born This Way Foundation’s #BeKind21 campaign had built strong momentum with young people, but audiences wanted a way to sustain kindness practices beyond the campaign’s window.
The Foundation launched #BeKind365 as an interactive, research-based site, allowing users to discover and track acts of kindness at any time.
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The ChallengeSustaining momentum beyond a campaign window
The Foundation’s #BeKind21 campaign built momentum among young people, but the goal shifted to building an always-on digital platform for inclusive, global engagement beyond a limited-time campaign.
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The SolutionInteractive tools for everyday kindness
#BeKind365 launched with interactive, research-based tools — including a Kindness Generator, Gratitude Postal Service, and Kind Connector — that let users discover and track kind acts anytime.
ResultsMillions of acts of kindness, and counting
The platform has scaled into a large global community, with cumulative kindness pledges climbing into the millions and continued growth reported since launch.
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18M+
acts of kindness pledged
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Millions
reached online
We know that #BeKind365 is a responsive site to the communities we serve because we built it, in partnership, with the young people we serve.
Vice President, Content + Brand, Born This Way Foundation
