MANAGED WORDPRESS PLATFORM
A New Digital Presence for Major Players in UK Home Insurance
WP Engine Agency Partner Filter leads a strategic WordPress rebuild for Homeprotect, emphasizing performance, accessibility, and regulatory compliance.
Industry:
Insurance
“Rebuilding on WP Engine’s platform gives us the simplicity and support we need throughout our web development process. It streamlines our approach while enhancing site speed, accessibility, and overall user experience."
— Rachel Berry, Head of Client Services, Filter
The Client
Founded in 2002, Homeprotect is a multi-award-winning home insurance provider that specializes in buildings insurance, contents insurance, specialist home insurance, unoccupied property insurance, and other areas underserved by the home insurance industry.
Filter is a forward-thinking and experienced digital agency, led by entrepreneurs with strategic and technical know-how. A WP Engine agency partner, and WP Engine’s EMEA Partner of the Year, Filter has a respected track record for providing outstanding digital solutions across multiple verticals and sectors.
The Challenge
Refresh Homeprotect's website to improve the user experience, expand scalability, and enhance site performance, all within tight deadlines and in compliance with UK financial regulations.
The Solution
Partnering with Filter, Homeprotect embarked on a rapid, strategic site rebuild, leveraging WP Engine’s fully managed hosting platform and WordPress’s intuitive interface and scalability for future growth.
With guidance from Filter’s expert team, the project aimed to streamline Homeprotect’s digital offerings, enhance customer experience, and ensure long-term compliance and agility.
The Results
The collaboration between Homeprotect and Filter produced excellent results in a short amount of time, aligning with Homeprotect’s rebranding as well as upcoming regulatory changes.
After the rebuild, the website saw big improvements in its PageSpeed Insights scores, with mobile performance jumping from 86 to 97, based on Google’s Core Web Vitals.
This improvement highlights Filter's WordPress skills and WP Engine's strong platform performance, delivering a faster, more user-friendly experience.
Website accessibility, a key goal of the project, also saw major improvements. The site now has a perfect PageSpeed Insights Accessibility score of 100 on both mobile and desktop, making it more inclusive and easier for all users to navigate.
In addition, new UI WordPress blocks and page layouts, created with Homeprotect’s design team, helped them meet tight deadlines and add extra content to their insurance pages to comply with UK finance regulations.
The new WordPress website now enables a more agile and efficient content management workflow for Homeprotect’s internal teams, aligning seamlessly with its customer-centric goals.
A smooth handover process and ongoing support from Filter have empowered Homeprotect’s marketers to manage and optimize the new site for continued improvements.
“This project, in partnership with WP Engine, not only resolved immediate compliance and performance challenges but also strategically positioned Homeprotect for sustained growth and deeper customer engagement in the digital space,” said Filter.
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