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Fullerton Fund Management grows its digital real estate
Chillybin rebuilt Fullerton Fund Management’s investor website on WP Engine, driving strong gains in traffic and acquisition.
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39%
increase in unique pageviews
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53%
increase in direct acquisitions
Client ProfileAn investment firm enhances its investor experience
- Client Site
- fullertonfund.com (opens in a new tab)
- Products
Fullerton Fund Management, founded in 2003 and headquartered in Singapore with offices in Shanghai, London, and Brunei, needed a website that better served its investor audience.
Agency ProfileHelping service-based business stand out
Chillybin, a Singapore-based WP Engine Agency Partner, delivered a custom, responsive WordPress child theme built on the Genesis Framework with Beaver Builder.
- Agency Site
- chillybin.com.sg (opens in a new tab)
- Agency Partner
- Preferred Partner
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The ChallengeAn investor experience that needed to build trust
Fullerton Fund Management needed a digital asset that built trust and better reflected the firm’s presence across multiple markets, but its existing site suffered from slow speeds, unintuitive navigation, and poor UX. The internal team lacked a flexible backend environment to quickly publish timely market trends, fund recommendations, and thought leadership for distinct global audiences.
Fullerton needed a modern digital solution backed by analytics, content workflows, and enterprise-grade security and compliance.
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The SolutionA custom, retina-ready rebuild
Chillybin’s designers and developers built a custom, responsive, retina-ready WordPress child theme on the Genesis Framework, while WP Engine handled infrastructure so the agency could focus purely on design.
Chillybin architected a WordPress Multisite network that supports location-specific microsites and pages. They also streamlined the investment fund directory by integrating automated CSV data feeds from Bloomberg and migrating to WP Engine’s SOC 2-compliant platform.
ResultsFaster pages, stronger engagement
Since the relaunch, engagement has been exceptional: sessions rose 32%, time on page rose 29%, organic acquisitions climbed 16%, users increased by 18%, unique pageviews increased by 39%, and direct acquisitions increased by 53%—while server connection time dropped more than 30% and page download time dropped more than 36% over the past year.
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32%
increase in sessions
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18%
increase in users (17% new users)
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29%
increase in time on page
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16%
increase in organic acquisitions
We have the UX and custom development expertise unique clients like Fullerton often require. Paired with WP Engine’s enterprise-grade hosting infrastructure, security, and support, we knew we could get it done.
Director, Chillybin
