MANAGED WORDPRESS
Powering Brand Growth
With Agility and Expertise
Iovate Health Sciences relies on WP Engine's fully managed WordPress platform and powerful developer tools to keep its sites running fast and its internal teams independent.
Site:
Industry:
Active Nutrition, Weight Loss, Dietary Supplements
"With all of these tools and resources in place, we’re able to build sites faster than ever. As we focus on being more agile and working smarter, having the ability to produce sites this way, on WP Engine's platform, has been a game-changer."
—Nairica Hansotia, Senior Web Designer
60%
Performance improvement
38%
Page speed increase
10x
Server response time improvement
The Client
Iovate Health Sciences International Inc. is a dynamic, leading-edge nutritional company that delivers high-quality, innovative, and nutritional products around the world. Their brand innovations include MuscleTech®, Six Star®, Purely Inspired®, Cut Energy, and XP SportsTM, among others. Iovate is committed to being the number one active nutrition and weight loss supplement company in the world. One of Iovate’s most well-known brands, Hydroxycut, is the number one-selling weight loss supplement brand in America.
The Challenge
Before migration, a lack of WordPress-specific server configurations and support resulted in sub-par performance. Post-migration, Iovate required agile tools to support brand growth, increased eCommerce activity, and the ever-present need to do more with less.
The Solution
Iovate migrated its websites to WP Engine’s fully managed platform for WordPress, added Genesis-powered themes for increased design flexibility, and enabled Application Performance, providing code-level visibility to help teams troubleshoot faster.
The Results
Reaping the benefits of a fully managed WordPress host.
Iovate’s initial migration to WP Engine’s platform netted immediate results: page speeds improved by 38% across their sites.
Additionally, WP Engine’s WordPress-specific server configurations resulted in a 10x server response time improvement. Bounce rate improved by 6% and more customers began completing their purchases online.
In addition to overall performance improvements, using Genesis also provided a workflow and performance boost, allowing Iovate's marketers to build better sites faster, with the peace of mind that each one is fully optimized for today’s digital audiences. In 2020, the team at Iovate launched three new brands:
XP Sports: energy drinks and gummies for gamers and esports athletes, with a focus on alertness, performance, and eye health support.
Conscious Kitchen: a line of products focused on conscious wellbeing with nutritive plant-powered and functional fat-fueled ingredients.
Cut Energy: a sparkling energy and weight loss drink with a superior taste and zero sugar or calories.
Armed with the ability to bring these new brands to market quickly, Iovate has seen all three consistently beat forecasted user traffic, engagement, and conversions as they continue to grow.
Existing sites have also benefited. The sites for Iovate’s top brands Purely Inspired and MuscleTech both saw a ~50-60% performance improvement after changing to Genesis, while Hydroxycut saw a ~26% performance boost.
Other WP Engine-specific features the Iovate team continues to benefit from include easy access to Dev-Stage-Prod environments, which provide greater agility across all of Iovate’s sites.
“The Dev-Stage-Prod sites UI within the WP Engine User Portal is a very clean process,” said Iovate Sciences Senior Web Designer Nairica Hansotia.
“Being able to group all of the installs this way is another helpful feature for our workflow. When we move from one stage to another, there’s less risk for overriding another property.”
Additionally, the Iovate team continues to view WP Engine’s support channels as an essential part of their day-to-day responsibilities.
“The 24/7 chat is absolutely phenomenal, we utilize it all the time,” said Iovate’s Senior Digital Marketing Specialist Lauren Leibner.
“There is so much value in being able to connect with the WordPress experts whenever we need to.”
“With all of these tools and resources in place, we’re able to build sites faster than ever. As we focus on being more agile and working smarter, having the ability to produce sites this way, on WP Engine's platform, has been a game-changer,” Hansotia said.
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