A leading name in the sales training space, Corporate Visions' website consistently fell short of traffic growth and lead generation targets. Despite having an extensive catalog of high-value content and clinically proven research, Corporate Visions needed a solution to get the most out of organic search. Once it began working with Direct Online Marketing, it was only a matter of time before it experienced a 37% growth in leads from search engine optimization.

Challenge - Drive more free trial registrations. Specifically, improve the site’s SEO while also enticing users to sign up for a free trial of cybersecurity products that protect data in the cloud, on-premise, in storage, and at endpoints. Solution - DOM revamped the messaging and CTAs on the site for maximum visual impact and making CTAs more direct and enticing. Results - DOM’s SEO efforts resulted in a 28-fold (2,800%) increase in free trial registrations.

An innovative big data automation platform saw organic search as a means to spur the growth of its brand in its quest to acquire new leads. Following an initial SEO audit, DOM discovered that their evergreen blog content performed well on LinkedIn, but failed to attract more traffic from search. DOM put together a plan of action to optimize these high-value blog posts for both search engines and users. Through content optimization and URL restructuring along with general SEO best practices, DOM successfully grew organic traffic to the blog by 367%.

A nonprofit software developer came to DOM to increase Google rankings and grow their organic search traffic to meet their aggressive lead generation goals. Our strategy revolved around a full-scale blogging and outreach effort to attract new users from search. By focusing on topics and keywords most relevant to their niche in the nonprofit sector, we turned the blog into the company’s most significant driver of organic traffic. In less than six months, page one rankings increased by 109% and became the top channel for both traffic and conversions.