We’re delighted to announce that our work with Yellow Zebra Safaris has been awarded Best Travel Website in the 19th Web Excellence Awards.

Yellow Zebra is Europe’s leading safari specialist, a title it has held at the World Travel Awards for ten consecutive years, offering entirely bespoke safari experiences across Africa. After eight years on its previous platform, the business needed a website that matched the calibre of the trips it sells: a best-in-class, lead-generation travel platform capable of taking the brand into its next chapter of growth. Yellow Zebra Safaris partnered with Kitty to completely redesign and rebuild their website delivering a refined structure, enhanced design, and modern, best-in-class functionality.

The project focused on restructuring the website, which had become unwieldy for users and was no longer aligned with how modern search platforms present travel content. Unlike traditional travel companies, Yellow Zebra builds bespoke safaris for each traveller. This demanded a flexible website structure which the Kitty team delivered.

Read more at wearekitty.com

Kitty’s solution redesigned and unified 1Rebel’s various platforms and systems for centralised management and consistent user experience across platforms.

The site was rebuilt on a headless CMS architecture to enhance flexibility and scalability. A standout feature of the project is the close collaboration between Kitty and Mariana Tek, leveraging their API to deliver unique functionality. The site allows seamless management of fitness classes, bookings, and membership services. The new website also includes optimised content management, improved site speed, mobile-first design, and advanced SEO strategies to boost organic search performance.

Kitty’s approach ensures a smooth, premium user experience across all platforms.

“We’re thrilled to get our new website and app live, and to see the positive feedback coming through from customers already. Working with a complex API wasn’t without its challenges, but Kitty have done an excellent job of adapting and taking a solutions-driven approach to get the best result.”

Michelle Stoodley, Director at 1Rebel

Read more at wearekitty.com

Trotters, a distinguished British children’s wear brand, partnered with web and design agency Kitty to modernise and enhance their website. The revamp aimed to better reflect the brand’s upmarket identity and rich heritage through a refreshed digital presence.

Objectives

To modernise and enhance the Trotters Shopify site to reflect a more premium and upmarket aesthetic.

To reinforce the brand heritage and high-end positioning through digital design.

To focus on improvements to key pages – home page, product page, listing page, and basket page – without a complete site rebuild.

To streamline the customer journey to ensure a seamless purchasing experience, providing all necessary information to support informed buying decisions.

“We are delighted with our website transformation, which now clearly reflects Trotters’ heritage and premium identity. Partnering with Kitty has modernised our digital presence while enhancing user experience and navigation...This project has truly elevated our brand, and we are excited to see it enhances our connection with customers moving forward.”

- Bruce Langlands, CEO Trotters

Read more at wearekitty.com

Europe’s most circulated travel magazine has gone through a transformative digital revamp in a huge website project, alongside web and design agency, Kitty.

Following a thorough Discovery phase, Kitty could align with the vision of the Wanderlust team and establish the steps that the design and build journey would take. The strategy involved user-centric design and strategic technical implementations that would be needed to lead to a successful website redesign and build. Due to the complexity of the project, Kitty underwent an in-depth and sophisticated IA and UX phase, so that they could clearly outline the optimum user journey, site structure and navigation. This would include over 100 custom content blocks being designed and built, as well as enhanced multimedia support to ensure the images and videos were showcased at the highest quality to truly immerse the user into the adventure or destination. A key element of the brief was improving Wanderlust’s online subscription service, so Kitty implemented an advanced Integrated Subscription Management model. This enabled the management of Wanderlust subscriptions to be much more streamlined and automated, as well as an improved user journey.

Read more at wearekitty.com