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STRATEGIC PARTNER

MacGyver Consulting

As 360º marketers, we combine specialties in web design/development, paid media, graphic design, and insights to ensure maximum activation from marketing campaigns. Using the full strength of the Adobe Creative Suite in partnership with WordPress development allows us to create immersive and engaging experiences for both clients and consumers. We are fully certified in Google AdWords, Google Analytics, and Facebook Blueprint.

We have worked with CPG brands like Coca-Cola and Grace Foods to prepare and report on marketing research insights and have also been published in Strategy Magazine. Our experience with automotive brands like BMW, Chrysler, Dodge, and Ford has been in the creation and execution of national and dealer promotions through paid media. We also have in-depth experience working with the CFL, NHL, and MLB in preparing insights for presentation. We consistently finds ways to deliver value and solutions to our clients at limited cost to the organization. In under one year we increased conversions by 17% for several clients while reducing wasted ad spend by 20%.

Application Development, eCommerce, Conversion Rate Optimization (CRO), Migration Support, Content & Email Marketing, Creative & Branding, Pay-per-click (PPC) Advertising, Data Analytics, Search Engine Optimization (SEO), Social Media, Video & Photo Production, Web Design & Development, Website Maintenance
$10,000–$50,000
Toronto, Ontario, Canada

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Featured portfolio items

https://www.covasoftware.com/ecommerce

Built and developed a WooCommerce plugin called Dabber - this was then acquired by the largest POS provider in Canada to complete their e-commerce offering.

What began as an idea in September of 2021 rapidly grew into Cova’s preferred ecommerce partner, culminating with an acquisition to bring our team and technology in-house. We established Dabber to give dispensaries of all sizes the ability to compete for and own their customers instead of relying on 20-year-old iFrame technologies that sit between the dispensary and the customer. Cova’s scale enables us to offer our product at more affordable prices than we can as a start up and the confidence they’ve shown in our solution gives us the opportunity to shift the direction of retail ecommerce in the cannabis industry.

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