Working hand in hand with the Museum’s team, Parkway created a fresh, fun digital footprint, putting must-haves like a responsive design, modern feel, industry integrations and straightforward site structure front-and-center. Lots of users, both young and young-at-heart, visit the site for details about the Museum’s awesome events, so a user-friendly calendar that would look at home on any site page was also a must.

Parkway designed a digital strategy that starts with a gorgeous (award-winning) website filled with high-end imagery, wedding inspiration and a lead-generating contact form that doesn’t feel too pushy. Pairing a strategic social media marketing campaign with a robust collection of optimized content introduces Rich Entertainment Group’s services to potential customers.

Parkway started with a minimalist design (backed by a powerhouse technical framework) that points people in the right direction, depending on whether they’re trying to book their next cruise with the grandkids or hire an experienced corporate event planner. To help The Travel Team connect with clients on- and off-line, Parkway unified the agency’s expertise under a single sophisticated brand that both reflects their iconic parent company and helps The Travel Team stand on its own.