A major teaching hospital of Harvard Medical School, Brigham and

Women’s Hospital serves patients from New England, throughout

the United States, and from 120 countries around the world. The

hospital’s flagship magazine—which is distributed to more than

40,000 donors, volunteer leaders, hospital staff, and patients—

had not evolved significantly since its last redesign in 2003 and the

editorial content had become more research-based over time. The

Development Office hired Taylor Design to revamp and relaunch the

publication with a goal of deepening its engagement with supporters,

friends, and donors. In addition, they wanted to launch a dynamic

digital presence to more fully engage today’s younger philanthropists.

An extensive research and content strategy effort informed all design

and development decisions. The new magazine showcases advances

in patient care, medical education, research, and community health,

while also raising awareness and communicating key fundraising

messages to a diverse audience. Most importantly, it underscores the

hospital’s leadership as a research powerhouse across many specialties

and honors the institution’s heritage of providing patient care

that is second to none.

Starwood Capital Group is a private investment firm with $37 billion worth

of global real estate assets under management. Looking to attract young

talent and distinguish the firm from its more conservative Wall Street

competitors, the Starwood marketing group engaged Taylor Design to give

its websites a more polished and contemporary look. The design team

jumped right in, emphasizing location imagery to project a bold sophistication

while highlighting the incredible portfolio of Starwood Capital Group

assets around the world. Incorporating the latest interactive techniques,

the sites feature tablet- and phone-friendly navigation, easy-to-use content

management systems, mapping tools, and search engine optimization.

The result: stunning first impressions for the different properties and of

Starwood as the savvy market leader.

TurningPointCT.org was developed for young people in Connecticut who

are in recovery from mental health and substance use issues. Our goal

in developing the site was to provide information and support to help

youth to choose the right path. TurningPointCT.org guides the search

for mental wellness, empowering teens and young adults in their search

for emotional and mental health. The website helps visitors understand

their options and learn how to navigate the behavioral health system:

specifically helping them learn about treatment models, local community

supports, and state and national resources; as well as helping them

connect with other teens and young adults who may be struggling with

depression, anxiety, self-harm, thoughts of suicide, addiction, mood

swings, eating disorders, substance abuse, or any form of emotional

distress or mental illness.