GOALS

OpenTempo, a leading innovator of physician scheduling and clinical labor analytics, had begun a Hubspot implementation with another company but wanted to implement an overall marketing strategy in order to maximize the capabilities of the platform.

The ultimate goal; to increase inbound lead generation as well as the quality of inbound leads.

Along with increasing qualified leads, OpenTempo sought to optimize its existing Hubspot website. They recognized that their website is an integral part of a successful marketing program and therefore needed to make improvements and additions to continuously improve their inbound program.

EXECUTION

Breezy Hill Marketing worked closely with Open Tempo to identify their target audience and define messaging. We then worked with them to create branded inbound marketing materials and content such as blogs, CTAs, and landing pages meant to connect with and convert prospects.

We also implemented a pay per click program with the goal of increasing lead production for the sales team.

We continue to consult with OpenTempo regarding inbound and marketing strategy and optimal use of the Hubspot platform to attract and convert customers.

RESULTS

Website – 2020 vs. 2019

• Direct Sessions: Increased 118.7%

• Organic Traffic:Increased 25%

• Sessions from Social: Increased 98%

• LinkedIn impressions: Increased 102.9%

Quest Technology Management is an established IT services company that offers a wide range of technology solutions and managed cloud services that they’ve been tailoring to client needs for over 30 years. They serve a variety of industries including healthcare, education, finance, and government. Quest has Service Delivery Centers worldwide, where they help clients with the management, security, and recovery of valuable business information.

THE GOAL

A streamlined website and blog, simpler conversion paths, & updated graphics

Quest sought to create a new website that provided a more streamlined digital experience allowing customers to find the information they needed quickly and easily. Part of this effort would include a simplified menu structure, archiving outdated information, and making their blog content easily accessible and navigable.

Their new website would have easily followed conversion paths, aided by the simplified menu for intuitive navigation around the site. Quest also sought to update their graphics throughout the website.

RESULTS

Website – 2020 vs. 2019

• Organic Search increased 16%

• Form Completion/leads generated increased 63%

• Total number of conversions increased 60%

• Paid search conversions increased 154%

GOALS

JMS Elite began working with Breezy Hill Marketing in 2014. An elite B2B lead generation firm, their goal was to create a marketing strategy that would increase name recognition, improve SEO, drive traffic to their website, and convert visitors into leads.

Up until contacting Breezy Hill Marketing, JMS Elite had relied upon word-of-mouth and referrals but understood that increasing their online presence and optimizing their website was an essential step in keeping their sales pipeline healthy.

DESCRIPTION

Breezy Hill Marketing made improvements to the JMS Elite website and continue to do so on a regular basis.

We created an inbound marketing program that included blog creation, landing pages, CTAs, social media marketing and advertising and pay-per-click campaigns.

Most recently we have implemented pillar pages to increase SEO and improve search engine results for relevant keywords.