MANAGED WORDPRESS
A New Platform for Improved Lead Generation
Strategic Agency Partner Americaneagle.com optimizes the digital presence for Frontier Management, a leading senior living provider.
Site:
Industry:
Senior Care Services
“WP Engine provided a solid foundation for migrating Frontier Management’s website, freeing up our teams to focus on delivering value to the client. They made it easy to move and manage the site, added additional security with a WAF and Global Edge Security, and offered us the ease of scaling around the site as we built it up."
—Landon DePasquale, Enterprise Web Strategist, Americaneagle.com
62%
Increase in Ad Conversions
47%
Increase in Total Leads
35%
Increase in Keyword Rankings
The Client
Americaneagle.com is a full-service digital marketing agency and WP Engine Strategic Agency Partner with more than 40 years of experience helping clients achieve success and acclaim in their respective fields. The agency’s website design and development expertise has been recognized by an array of awards, including the Davey Awards, AVA Digital Awards, MUSE Creative Awards and more.
Frontier Management provides guidance and ongoing support to senior living communities across the U.S. Headquartered in Dallas, Texas and Portland, Oregon, the company operates more than 130 locations spanning 19 states and is an expert in independent living, assisted living, and memory care.
The Challenge
Improve online conversions and lead generation for Frontier Management with a redesigned site focused on driving new leads and paid search campaigns.
The Solution
Americaneagle.com redesigned Frontier Management's digital presence using the power of WP Engine’s managed WordPress hosting platform to help the company improve SERP rankings and lead generation
The Results
After an initial assessment of Frontier Management’s website, digital marketing experts at Americaneagle.com decided to migrate the site to WP Engine’s award-winning managed hosting platform.
Immediately after migration, the site was noticeably faster, and with a performant platform at their fingertips, the Americaneagle.com team got to work implementing additional strategic recommendations that enhanced Frontier Management’s visibility in search.
This included keyword research, optimization for Google My Business and Yext, an updated blog link structure, new social media ads, and a strong focus on local search engine optimization (SEO) efforts.
Additionally, the new Frontier suite was built with WP Engine's Application Performance Monitoring for a code-level view of performance, and Global Edge Security for advanced site protection.
Since migrating the site to WP Engine and revamping Frontier Management’s digital marketing strategy, the company has seen:
- 62% increase in digital ad conversions
- 47% increase in total leads generated
- 43% decrease in cost per lead
- 37% increase in rankings for important keywords
Experts at Americaneagle.com expect these results to continue improving as the team works to further optimize Frontier Management’s website through ongoing strategic planning.
“With WP Engine, we gain the confidence that every new website build has the speed and scalability to succeed, as well as white-glove support for our team and our clients,” said Americaneagle.com VP of Digital Marketing Sales, Tony Stehn.
“This gave us the ability to implement our strategy and provide Frontier Management with a beautiful website that’s optimized for leads and conversions, and includes the underlying architecture needed to support a seamless customer experience at scale.”
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