CMYK is a Brooklyn based, full service digital studio. We specialize in working with organizations on various aspects of their marketing needs from brand development, building digital platforms and content creation.
Featured portfolio items.
Believer Magazine is an award winning literary magazine, celebrating over ten years of publishing. Their exceptional content, celebrated writers and evocative illustrations have made it one of the most well known publications in the literary community. Before engaging with CMYK their online platform was a static HTML website where all content was hard coded. We built them a custom online editorial platform for them to showcase their entire archive of content to a much wider audience.
In order to achieve this we built a custom import structure that crawled through over 5,000 pieces of HTML content in order to migrate it into the new CMS. The streamlined and automated process was able to standardize the article structure, without the heavy lifting of editing each piece of content individually. Additionally, we build a robust custom content library to allow the editorial team to create dynamic and visually compelling content. The challenge was to create a design that embraced the physical form of the print magazine. We took a lot of design cues from the magazine’s layout to create a reading experience that felt special. We also gave the team the ability to change the entire color scheme of the website with the release of each new issue. By doing this, the site always matches the newest publications cover art and changes the overall aesthetic with the click of a button.
MANNA is a Philadelphia based non-profit that provides three meals a day to patients with terminal diseases. Their philosophy is that food is medicine, and their patience all need special dietary considerations based on professional recommendations from their nutritional staff. The organization struggled with the online presence as their previous website was built without a content management system, and it was very difficult for them to update content on a regular basis. Another challenge was that their website was not responsive and it was difficult to navigate on mobile devices. The majority of their patients do not have desktop computers so it posed a significant challenge to provide access to very important information.
We worked with their communications team on redesign of their platform taking into consideration the needs of the organization and their community. First and foremost the platform needed to be easy to use and for a demographic with limited technical access and capability. Secondly, the back end CMS need to be robust enough to handle a variety of different content types and be easy to use and update on regular basis. From a design standpoint, the aesthetic needed to legitimize the organization not only as a non-profit that is helping a tremendously under served population, but also one that is based in science.