ExpandTheRoom (ETR) is a Webby award-winning digital agency that focuses on quality above all else. Our solution-minded team of designers, developers, and strategists, show up everyday with great passion to create. Purpose-Driven Design is our philosophy and the framework we use to solve design challenges. Our awesome clients include global brands, exciting start-ups and the best non-profits. We take listening seriously. And, on top of all that, we’re really fun to work with.
How do we do it?
Purpose Driven Design
ExpandTheRoom looks for purpose in each decision we make and every solution we create. Purpose-Driven Design is our philosophy, and the framework we use to solve design challenges.
The Principles of Purpose-Driven Design:
* Real Value is Discovered
* Usefulness Depends on Empathy
* Collaboration Requires Learning
* The Road to Obvious is Rigor
* You Can’t Guess Your Way to Credibility
* Design for Context – Not Device
* Innovation = Aspiration ➗ Feasibility
* Keep it Human – Stupid.
Time Inc., Madison Square Garden, Troegs Brewing Co., Disney, MTV, ESPN, Honda, Royal Caribbean, American Kennel Club, Business Insider, NHL, Turner Broadcasting and more.