Madison Corporate Group, a commercial real estate management company reached out to Point of Action Marketing with a desire to update their brand and website presence. Their previous website had been stagnant for years from a content and development standpoint. Additionally, Madison Corporate Group did not have any data regarding the performance of their website.

Since there was not any historical data, the primary focus was to update the brand for Madison Corporate group and develop branding guidelines to adhere to moving forward before development of the new website. Once the branding was established the strategy would focus on defining the technology framework for the website, outlining the navigation, and defining the content strategy pre and post launch. A measurement strategy was also defined to ensure clean data collection to make data driven decisions for the ongoing iteration of the website and marketing efforts.