The Western Interlock website needed a new look that better matched the quality of their brand and the products they delivered. It also had to facilitate high-traffic DIY blog content and be easy to navigate.

We streteched their current brand while delivering a simple, yet strategic information architecture with simple navigation that was easy for both customers and team members to use.

The result is a beautiful and swift experience for potentials buyers that’s optimal for mobile and built for engagement. Within a few days of launch, estimate requests and traffic more than doubled.

Any EarthCruiser owner trusts that their vehicle can traverse the toughest terrain without fail—because it will. But EarthCruiser found that that potential customers couldn’t navigate, let alone traverse their website without running into a problem. Not to mention, it didn’t display the quality of the products and services they provide.

The EarthCruiser website was full of generic messaging, dense architecture, and shallow details of what the brand actually offered. Embracing the creative direction of “Show, Not Tell” we reimagined the EarthCruiser website from the ground up. With rich media front-and-center, we unveiled a fresh experience that customers could trust.

The transformation is an inspiring responsive website that shows EarthCruiser customers what’s possible for wherever life takes them. Furthermore, this project launched the future of the EarthCruiser digital experience, including a custom Vehicle Recommender that dynamically populates product recommendations for customers.

HydroSide needed a new website that better matched its role as a technology disrupter in the marketplace. The efficiency of their product offering was diametrically opposed to the confusing user interface customers experienced on their website.

After a deep dive into their user needs, we uncovered a much deeper story that guided the web strategy and information architecture. With creative copy and a fresh visual design, we were able to use the client's existing CMS to transform this website.

A website redesigned with a simpler, yet more strategic approach to clearly communicating the information growers were looking for.

For 20 years, James Warrick has been coaching CEOs and their teams at global companies like Nike, Intel, Merrill Lynch, Williams Sonoma, and many others.

At the core, James is the leader of the world’s most effective business leaders. He’s the one they look to for confidence, direction, and inspiration. But while his current clients honor his work, potential clients were getting confused by his website.

We designed and built a responsive website that created an excellent user experience through interaction and movement. We used Javascript to animate SVGs that move your eyes further down the page and deeper into the heart of the Warrick brand.