Create the content you know
your audience loves.
Getting content right can make all the difference in growing and engaging your audience — upwards of 7.8x more traffic. Today's publishers and marketers need direct access to easily consumable insights about their content and authors' performance, so they can move with agility to create engaging content that grows their business.
Win your audience with a data-driven content strategy.
Google Analytics optimized.
See GA performance metrics by WordPress objects.
Content insights simplified.
Analyze easy-to-interpret GA data in your WordPress dashboard.
Engaged audiences multiplied.
Invest in content that will grow your audience.
View Google Analytics data optimized for WordPress.
Access Google Analytics natively in your WordPress dashboard, and view reports in context of your article titles and authors, instead of URLs. Automatically map performance metrics like page views, new users, and sessions to WordPress object types like posts, tags, authors, or custom post types. Get more out of Google Analytics, without the extra development.
Analyze and act with just a few clicks.
With Content Performance, you can enable a data-led content strategy without Google Analytics expertise. Quickly filter reports to evaluate which topics are driving the highest engagement, which content is worth promoting, or evaluate your publication trends over time. Simplify your analysis and start building a smarter content strategy.
Get more visitors and readership.
Know what’s working—and what’s not—with access to top and bottom performing content and authors. Know where to invest to attract and engage visitors with more relevant, preferred content. You can even leverage insights to adjust categories and tags to improve your site structure.
Improve your outcomes with Content Performance.
Increased advertising revenue
For publishers, grow traffic to increase advertiser and sponsorship revenue.
Strategic content engagement
For agencies, deliver data-driven recommendations to clients.
Better your brand exposure
For content marketers, increase audience engagement and conversions.
See how our customers are benefiting from Content Performance.
The data from Content Performance enables us to show how posts and categories are performing, track readership, and report back to our advertisers and sponsors. It allowed us to convey the opportunity to broaden content topics and more accurately track readership related to each category. This is all important as we start growing and monetizing our site.
Owners and editorial teams don’t have the time to stay plugged into analytics dashboards all day. Having a solution like Content Performance that provides a quick snapshot of relevant data is a strong value for us.
Set up your WordPress Digital Experience.
Content Performance is an add-on in the following plans. If you're a current customer get Content Performance by logging into your user portal.
Prices listed are in US dollars