Better data insights for a smarter content strategy
The WP Engine platform enables secure, high performing sites through development agility and the intelligence needed to drive your business forward.
We believe WordPress site analytics should include daily insights for marketers, digital strategists, and publishers on how their content is performing. WP Engine created Content Performance to give you accurate data that can have an impact on your business, deliver stronger digital experiences, and drive higher brand engagement and ROI.
What is Content Performance?
Content Performance is WP Engine's Performance Intelligence solution that optimizes Google Analytics for WordPress. It enables marketers and content publishers to measure metrics including unique page views, time on page, and bounce rates against WordPress object types like Posts, Categories, Authors, Tags, and Pages. The data automatically stays in sync with the taxonomy of WordPress and is available right in your WordPress dashboard.
Our customers are benefitting
The data from Content Performance enables us to show how posts and categories are performing, track readership, and report back to our advertisers and sponsors. It allowed us to convey the opportunity to broaden content topics and more accurately track readership related to each category. This is all important as we start growing and monetizing our site.
The Whiskey Wash
Owners and editorial teams don’t have the time to stay plugged into analytics dashboards all day. Having a solution like Content Performance that provides a quick snapshot of relevant data is a strong value for us.
How it works
Connect Google Analytics
Connect Content Performance to your Google Analytics account and keep the data automatically in sync with the taxonomy of WordPress.
Access your data directly
Access WordPress-optimized Google Analytics metrics reported against WordPress object types, with visual reports within your WordPress dashboard.
View actionable reports
View key performance metrics including page views, new users, or time on page, to continually inform your content strategy.
Drill down to details
See more detail on top performing posts like author, published date, or tags associated with the post to get better content performance insights.
Let your best content shine
There is an ever increasing need to understand how content impacts site visitors in simple, accurate ways. Content Performance makes reporting simple and powerful. Start seeing your performance data in a new way and grow your business with winning content.
Unlock WordPress-optimized Google Analytics Data
Gain concise, actionable insights with data from Google Analytics that automatically maps to the taxonomy of WordPress
See GA metrics configured to WordPress object types: Tags, Authors, Categories, Posts, Pages
Access new data including Author and Category performance that are not accessible in Google Analytics
Strengthen Content Strategy with Most Relevant Data
Start making data-driven decisions to improve the effectiveness of your content
See which content or author is performing best, and what needs improvement in a user-friendly reporting structure
Identify emerging themes or top performing topics to drive readership and conversion
Improve your site structure by using tags and categories more effectively to track readership
Maintain Your Content Production Workflow
Run performance reports without leaving your WP dashboard
Eliminate the need to build your own customized reports from Google Analytics
See daily data updates that automatically stay in sync with the structure of WordPress, even as you make site changes
Easily access up to a year of post performance reports, or export CSV for the top 100
Engage Your Audience and Drive Conversions
Gain visibility into unique visitors and impressions across categories to inform optimal ad placement, and partner and sponsorship pricing models
Increase reach and conversions by attracting new site visitors with preferred content
Deliver data-driven content recommendations to clients, prioritize projects by identifying opportunity areas, adjust site categories and tagging to improve client site structure
Sign up for a Business, Premium, or Enterprise plan to start using Content Performance
Already have a Personal or Professional account with us? Upgrade to a Business Plan or higher to get access to your Content Performance data today.
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*Prices listed are in US dollars