Content Performance

Content Performance was a WP Engine plugin that integrated with raw Google Analytics data and optimized it for WordPress, then displayed that information within your WordPress admin dashboard. The purpose of the service was to help marketers and publishers better understand how their content was performing among real users on their WordPress websites.

Content Performance End-of-Life

At WP Engine, we’re constantly evaluating our current feature set and are committed to delivering innovative new solutions for WordPress like Smart Plugin Manager, updates to next-generation hosting infrastructure, and leading the way in Gutenberg with Genesis Blocks Pro. Due to this, we have reached the decision to End-of-Life Content Performance. We know that insights are valuable to your business and, as such, we are making investments to deliver actionable insights directly via the WP Engine User Portal.

WP Engine retired the Content Performance service on May 25, 2020. You did not need to take any action or uninstall the Content Performance plugin from your site; we took care of that for you.

Recommended Alternative

If you wish to continue integrating Google Analytics data into your WordPress admin dashboard, we recommend using the MonsterInsights plugin

MonsterInsights is the most popular Google Analytics plugin for WordPress. You can easily connect your WordPress site to Google Analytics in just a few clicks. MonsterInsights helps you to discover how visitors find and use your site, so you can keep them coming back. With over 16 million downloads, MonsterInsights is the most popular Google Analytics plugin for WordPress. It’s trusted by over 1 million businesses worldwide including Bloomberg, PlayStation, Coca-Cola and more.

Check out MonsterInsights now.

Transitioning from Content Performance to MonsterInsights will not cause any Google Analytics data loss or interrupt data collection on your website. Google Analytics works by collecting information through a script, typically placed in a theme file. As long as this script itself isn’t moved or modified (such as by changing your theme), your site will continue sending data to Google to compile as normal. After setting up the a alternative WordPress plugin, it will connect to Google and load the website traffic data into your WordPress admin, similarly to Content Performance.

For the step-by-step process to switch from WP Engine Content Performance to Monsterinsights, check out this guide.

NEXT STEP: UTM and GCLID variables and caching

Code-level performance analytics

Application Performance provides real-time, code-level visibility to help you troubleshoot faster, optimize WordPress experiences, and increase development agility.